Major confusion and problems - 1
- Shubhankar Karande
- Jun 14, 2019
- 2 min read
Updated: Jun 18, 2019
When we look at the changing streams of revenue generation and business growth in the market, present day governments at center and state are making new rules for transactions, markets, taxation and all other related subjects with any business. It is now proving to be a big problem, after the demonetization that many start ups in India are shutting down because of major confusion in decision making process, financial losses, pending payments, lack of understanding market and business scope, decreasing response from investors or fund providers like sponsors, unawareness about new terms or regulations settled by the Govt of India etc.

Earlier, I made a statement about rising number of Start ups in India. It was a good sign of growing awareness of business. However, this won't work ahead because without understanding the market scope and business development 'Start ups' and political agenda of the government will turn into failure. And yes, today it is happening. There are many young businessmen who are in search of solution to re-position their start up because of the difficulties they are facing today. While talking to them, I realised that these difficulties are a result of confusion. These days, economically it is not affordable or possible to raise funds from loan or any other way. However, such confusion and problems can be solved with alternate decision making. There are decreasing number of investors and fund providers due to various reasons like administrative, political or financial. India is transforming and moving towards digitalization. Govt of India proposes 'Cashless India' to avoid corruption and safety. It is a good step but, it is not at all beneficial for rural market. Its position is very different in India's economy. Many start ups are looking forward to generate business in metros however RURAL MARKET can be an option for them to raise funds and investments to settle their financial conditions. Growth of Start ups is a historic part of business development in different cities. But, the lack of market study and strategy planning keeps them limited which inturn leads to loss. Investing elsewhere and working elsewhere can be a moral but beneficial practice of revenue generation. Businessmen and business person are two different subjects. There can be multiple options to face such condition of confusion and problems related with startups. Here startups can generate good sales and also expand scope of business. To be continued..
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